The paragraph text should reflect what the paragraph title says e.g. At [company name] we strive to achieve a high level of service for all our plumbing services in London and the surrounding areas.
This paragraph will contain more information which contains the paragraph heading key phrase near the beginning if you can, if not it's not critical. It always helps if you can work in another page or site key phrase along the way. Please ensure you give full information as search engines prefer content rich websites. So the more relevant information your site has the better the results are likely to be. You shouldn't include duplicate content on your pages either, as search engines will disregard this. Use the analyser in the bottom left to see how your page is doing in reference to Search Engine Optimisation.
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